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Whether you’re from a large or small agency, part of a global digital agency network or an independent start-up, your objectives are probably very similar. After all, who doesn’t want to create consistently better work, have happier clients, improve business performance and build on their reputation? What differs is what’s actually stopping you achieving your potential. For example, our clients have asked us to help with a wide variety of challenges including:
Find out more about WorkSmart below. |
WorkSmart is our individually tailored agency optimisation programme. It’s based on 11 years of consulting experience
and the understanding that business success is about more than just financial profit. It’s about the quality of the work, the professionalism of the service and the motivation of the people – and it’s about demonstrating to staff and clients that great work can and will get made.
Using WorkSmart we can help you deliver five critical ingredients for success:
and the understanding that business success is about more than just financial profit. It’s about the quality of the work, the professionalism of the service and the motivation of the people – and it’s about demonstrating to staff and clients that great work can and will get made.
Using WorkSmart we can help you deliver five critical ingredients for success:
Improved efficiency
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Better work
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Happier clients
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Margin & Growth
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Motivated People
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WorkSmart in action.
Our WorkSmart approach to agency optimisation was inspired by our pioneering involvement in the
IPA’s Magic and Logic initiative, the premise of which was to identify practical, best-practice ways of balancing the magic of creativity with the often-neglected the logic of process and profitability.
As part of this Magic & Logic initiative, the IPA commissioned two independently written White Door Consulting case studies which were then published in Magic & Logic success stories:
IPA’s Magic and Logic initiative, the premise of which was to identify practical, best-practice ways of balancing the magic of creativity with the often-neglected the logic of process and profitability.
As part of this Magic & Logic initiative, the IPA commissioned two independently written White Door Consulting case studies which were then published in Magic & Logic success stories:
IPA success story 1: RMG Connect"When Tim Hipperson, CEO of RMG Connect needed to restructure the agency and rebuild clients’ trust, he brought in White Door Consulting, who implemented a series of WorkSmart measures: redefining the roles of account and project teams, giving project managers direct access to clients, insisting on weekly KPI reports, and introducing a programme of personal success maps for employees".
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IPA success story 2: DDB"Realising that the agency needed to urgently overhaul its processes and structures, CEO Stephen Woodford, following advice from White Door Consulting, set new KPIs, introduced new ways of working, redefined the agency roles and upgraded the status of project management"
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"Jim helped us to bring about cultural change within our agency. Our ‘Declare Permanent Creative Revolution’ programme has already had tangible benefits with regard to agency culture, creative reputation and ultimately our creative output. Jim’s gentle but persuasive approach nurtured the team when needed yet didn’t allow anyone off the hook.” - Marcus Brown, CEO, Y&R Geneva
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"White Door Consulting responded to our brief with a thorough programme to analyse our internal processes and make recommendations to overhaul these. We are so pleased with their work, we immediately engaged them on a further project. They bring their unparalleled experience to bear with energy and tenacity and are a real pleasure to work with.” - Stephen Woodford, CEO, DDB Group
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"Jim has a great understanding of the industry and was a great help in changing the systems and processes that we had in place. I also enjoyed working with him. Great results, expert, high integrity” - Nicola Mendelsohn, Deputy Chairman, Grey London
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"We are very pleased with the work White Door Consulting did for us. They have a real understanding of how to drive positive change in a creative environment. They delivered a range of solutions which not only addressed our brief, but were also simple, effective and easy to implement into the bargain.” - Duncan Stokes, Managing Partner, Ogilvy One
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“I've not seen an agency that couldn’t benefit
from their experience and hands-on problem-solving involvement” - Alison Burns, CEO, JWT |
“…the most useful exercise in the on-going client-agency relationship that I have been involved in for the last five
years... like some kind of miracle cure, the problems have gone away…” - Neil Kass, Deputy Managing Director, McCann Erickson |
“I have been responsible for Specsavers internal
creative agency for 5 years. In that time the business has grown from a minimal budget to a communications spend in excess of £70m using all media channels. I was acutely aware that we needed to review the way we worked to bring order to the ever increasing workload. White Door Consulting completely solved the problem for me. Looking back it’s amazing how we did it without their input. I would recommend them unreservedly.” - Graham Daldry, Executive Creative Director, Specsavers |
“The effects were rapid, marked and quantifiable… hours worked dropped rapidly, especially in creative…the agency saw up to 30% greater efficiencies within a matter of weeks and the quality of the work itself, already high, notched up another level." - Jonathan Hill, Group Business Director, DDB
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"Jim carried out a research and consulting
assignment for DDS running up to the launch of BrandOcean, our agency workflow application. They helped us target the product within the agency sector and as a result over 10,000 of our clients now use it each day enabling agencies to accurately track of their work efficiently. Jim’s work helped us get it right first time." - Henry Lawson, President Worldwide and COO Europe, DDS |
Meet the team...
Jim Hubbard
Since setting up White Door Consulting in 2001, Jim’s methods have helped a wide spectrum
of agencies become more successful including leading above-the-line, integrated, digital and design agencies – as well as with their clients. He’s helped agencies achieve a level of change described by the IPA as “utterly transformational.” He has over 25 years of agency management, technology and business experience. He was a member of the management team at BBH, responsible for project management, design and production. He had a similar international role at Legas Delaney and also founded the successful marketing technology firm Adgistics.com Jim is passionate about the need for structures, systems and processes to liberate people and businesses rather than tie them down. The results speak for themselves in terms of better work, improved margins and client satisfaction. His learning and development programmes have been delivered at leading digital and integrated agencies as well as at the IPA. He’s been a speaker at ISBA and Campaign conferences and has featured in the Financial Times. |
Louise Burrough
Louise has held senior management roles at Agency Republic, Banner and at a group level at RKCR/Y&R. Her passion is helping agencies to become more efficient, effective and profitable. She has successfully merged online and offline agencies, and created the conditions for better, more integrated work along with bottom line improvements as a result. Throughout her career, she has been a successful agent for change helping agencies become better at what they do.
During her 15 years in the business, she’s gained extensive experience in successfully managing and mentoring agency people. In doing so, she’s helped agencies move in new and more successful directions. And she’s built trust and confidence with senior clients and procurement. Louise loves making a difference – whether to processes, people or profits. Her management experience has taught her to focus on the critical elements that lead to business success, to take an objective view of what’s working, what’s not and how to make improvements. And she has worked in pretty much every medium, online and offline, and across borders. |
Call:+44 (0)7798 636 437
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Email: |
Visit:1 Alfred Place
London WC1E 7EB |
